Jacquie Parella is the Internet Marketing and Communications Manager for Compassion International. She co-manages the Compassion Bloggers Network with Bri McKoy. A stereotypical marketer, Jacquie can often be found working in coffee shops all across the state of Colorado where she lives.
How did you first begin working with Compassion International?
I was working as director of communications for a rather small ministry when I felt that it was time for a change. So I spent some time fasting and praying and just crying out to God for direction. But I didn’t hear anything right away. Still, I knew I had to trust God and that He would show me what to do.
And He did. Not long after I attended a church prayer session, I get an email from Compassion International asking me if I wanted to come on board as a social media contractor. Within a week, they had hired me. I was in that work for almost three years, before I was hired in the acquisitions role that I am in now, where I help get sponsorships for children.
It’s been all about communications the entire time I have been with Compassion, primarily with social media. I write copy and work with the Blogger Network as well as with advertising. And then I also communicate within the ministry about what my team is doing, as well as collaborate with other teams.
A large part of what you do leans more towards online messaging. How do you prepare such messages for online audiences?
Want to know what else Jacquie had to say? Get the full interview by signing up today!